"Shopping for the experience before the item itself"

The little marketing knowledge I have acquired over the years has taught me that creating an experience is as important as the product being sold. How is this experience created? The simple answer is art. The more complex one is the aesthetic, vibe and atmosphere created by interior/exterior designs. Entering into a well furbished and harmonious interior immediately makes me more attracted to the products the shop has to offer. Putting the functional purpose of good lighting and colour schemes aside, these elements also help create the ultimate shopping experience for me. I am more reluctant to enter a shop if it is not aesthetically pleasing from the outside. My artistic side has to be triggered before my brain sends the signal to the rest of my body.to enter the shop and spend.

I admire the interior designers that have been able to create marvellous interiors that are functional and artistically pleasing. It is of no surprise that high end stores carefully layout their stores to maximise the chance of purchase. To me it is a true skill to have the ability to trigger an emotional response in the viewer through an interior space.

In effect this trend of "the ultimate shopping experience" is on the rise. This is of no surprise to me as it automatically makes people spend more money. Some of the biggest brands hire the most renowned interior designers to create a shop that fosters the "spendy" vibe. This includes making the customer feel safe, superior and in a luxurious atmosphere. The better the customer feels, the more apt he will be to make the purchase.

An interior designer can be satisfied with his work once the audience responds to it in an emotional, non verbal way; that is making the purchase they were doubting for so long.